The Ross and Rachel of the corporate world have reconciled.
Back up. Last November, LVMH proposed to Tiffany with a pretty expensive ring. The conglomerate - owned by Franceâs richest man - announced it was acquiring the jeweller for $16 billion.
Then, coronavirus happened and LVMH got a bitter dose of buyerâs remorse. It tried to
wriggle out of the marriage and blamed it on two things:
- A weird letter from the French government; and
- Tiffanyâs sales fell 29% during the pandemic, meaning it was no longer the PYT that LVMH had fallen in love with.
Tiffany didnât take the heartbreak well. It filed a suit in Delaware, arguing a letter and regret werenât valid reasons to divorce. LVMH sued back, saying the way Tiffanyâs management handled the pandemic (badly) triggered the âmaterial adverse effectâ clause in their agreement.
Translation: the pandemic was an unforeseen change of circumstances that reduced Tiffanyâs value, so no deal.
Now the former power couple have
reconciled, lowering the price of the acquisition to $15.8 billion. The merger will take place early next year.
THE TAKEAWAY
LVMH realized divorce was unlikely. Delaware courts have only called off a deal because of an MAE clause
once. So LVMH took out the Sun Tzu playbook, played strategy, and decided to put a ring on Tiffany after all - just one with a smaller diamond.
Pretty thrifty for a luxury conglomerate.
Zoom out: lawyers were waiting to see how COVID affects M&A deals. Turns out, not much.